Week 1: Introduction to Digital Marketing

• Digital Marketing Fundamentals

  • Overview, Strategies, and Trends

• Understanding Target Audience

  • Market Research, Buyer Personas

Week 2: Social Media Platforms

• Platform Overviews

  • Facebook, Instagram, Twitter, LinkedIn

• Setting Up and Optimizing Profiles

  • Business Profiles, Branding

Week 3: Content Creation Tools

• Introduction to Content Creation

  • Importance of Visual Content

• Using Canva and Adobe Spark

  • Creating Engaging Graphics and Videos

• Content Planning

  • Developing a Content Calendar

Week 4: Social Media Management

• Management Tools Overview

  • Hootsuite, Buffer

• Scheduling and Automation

  • Planning Posts, Automating Content

• Engagement Techniques

  • Building and Engaging a Community

Week 5-6: Social Media Advertising

• Introduction to Social Media Ads

  • Overview of Facebook Ads Manager, Instagram Ads

• Creating Ad Campaigns

  • Targeting, Budgeting, and Bidding Strategies

• Ad Design and Copywriting

  • Best Practices for Ad Creatives

• Analytics and Insights

  • Measuring Success with Facebook Insights, Google Analytics

Week 7: Advanced Social Media Strategies

• A/B Testing

  • Running A/B Tests on Social Media Ads

• Influencer Marketing

  • Identifying and Collaborating with Influencers

• Case Studies

  • Analyzing Successful Social Media Campaigns

Week 8: Email Marketing Basics

• Introduction to Email Marketing

  • Benefits, Platforms (Mailchimp, Sendinblue)

• Building an Email List

  • Strategies for List Growth

• Creating Effective Emails

  • Design, Content, and Call-to-Action

Week 9: Advanced Email Marketing

• Segmentation and Personalization

  • Targeting Specific Audiences

• Automation and Drip Campaigns

  • Setting Up Automated Workflows

• Email Analytics

  • Measuring Success, Improving Open Rates and Click-Through Rates

Week 10: Pitching Clients/Find Clients

• Crafting the Perfect Pitch

  • Understanding Client Needs, Creating Compelling Proposals

• Pitching Tools

  • Using PowerPoint and Prezi for Presentations

• Effective Communication Skills

  • Persuasive Techniques, Handling Objections

Week 11-12: Practical Projects and Final Assessment

• Practical Project

  • Designing and Executing a Comprehensive Social Media Campaign

• Email Marketing Campaign

  • Creating and Implementing an Email Drip Campaign

• Client Pitching Simulation

  • Developing and Presenting a Pitch to a Mock Client

• Final Assessment

  • Presentation of Campaign Results, Practical Test